Robots taking over the world is a fear that once emerged from science fiction movies that made people think. Now it has gone from being a crazy thought to a potential reality thanks to radical developments in science, engineering and artificial intelligence.
Millions of people around the world are turning to Instagram to track and interact with a new wave of online personalities: virtual influencers. We will see in this article who are these new robots influencers and how they are planned to be used in the future.
Virtual influencers are computer-generated fictional “people” who have realistic human characteristics and personalities designed to appeal to a specific audience. They are becoming a real force to be reckoned with in the influencer marketing industry.
Behind each of them are intelligent creators, brands and individuals with an eye for technology, who remain faceless. They are responsible for growing their Instagram platforms and shaping these virtual figures. Like human influencers, brands that choose to collaborate with these virtual faces will be open to a wide audience and a wide range of benefits.
Flexibility for brands is another noteworthy attraction. Virtual influencers will give brands more control over their collaborations.
At the moment, there are not many virtual influencers. It will only be a matter of time before we can get used to having these virtual influencers in our lives, will appear in more and more marketing campaigns of our favorite brands in the future.
Would you be able to buy a product advertised by a robot?
The 3 most famous virtual influencers in the world
Here we will see how the first virtual influencers are: their characteristics and their ways to popularize and make benefits.
Miquela is a character generated by the startup Brud from Los Ángeles. Half Brazilian, half Spanish, Miquela has 2.7 million followers on Instagram and went viral on Spotify with her single “Not Mine”.
She has collaborated with Samsung as part of their #teamgalaxy 2019 campaign, partnered with real-life supermodel Bella Hadid for a Calvin Klein ad, been tattooed by the same artist who tattooed Miley Cyrus, and had her picture taken with Rosalia.
This new type of robot is a social networking superstar. The avatar is even involved in several causes, including LGBT rights. He also supports many associations and movements such as the Black Lives Matter. Lil Miquela’s experiment would have allowed his investors to raise millions of dollars.
Shudu has been created by photographer Cameron-James Wilson, who has commented openly on his work with her as part of his research into 3D. She is considered to be the first virtual super model. She has 208,000 followers on Instagram and her realism is so amazing that it has earned her contracts with Balmain, Fenty and Tiffany’s among other brands.
Shudu has a boyfriend, his name is Koffi Gram and he also has a profile on Instagram where he shares photos with her.
Like Lil Miquela, Blawko was created by Bruce. Besides being an influence on Instagram, he is also a Youtuber. He already has over 152,000 followers on Instagram. His most characteristic feature is that he always wears a mask covering his nose and mouth. He has a problematic personality. He uses memes, makes references to drugs, has been the image of the Absolut brand, was Miquela’s boyfriend and was one of the two covers of the issue on artificial intelligence of Esquire Singapore.