After a 2020 where “Stay home, stay safe” was what we heard the most, we started 2021 at the same point and accepting that “uncertainty” is and will be the normal state of our lives in the coming months.
For the digital world, 2020 was a year where many transformation processes in digital culture were accelerated by leaps and bounds.
Voice User Interface (VUI)
For a few years now the voice user interface (VUI) or voice search has been predicted by many as one of the main UX trends.
We talked about the various methods of interacting with devices without touching them, such as VUI (voice user interfaces) and air gesture control.
During the past year both adoption and advancements in home automation and e-commerce increased.
We have seen increased adoption and advancements in the areas of home automation, office productivity, and e-commerce over the past year.
In 2021 VUI will become more important as a means of interaction with technology.
Video conferencing software became one of the most requested tools in 2020.
In 2021 we will see more video interactions in different areas. Telemedicine and video shopping will be the two most popular areas.
Today, many people are rethinking their shopping behaviors and choosing to support local retailers. Video shopping allows small and medium-sized businesses to interact with customers (either directly or through influencers).
“People are starting to wake up to the fact that you may be investing a ton of time and energy and resources into social media, but you don’t necessarily have a direct relationship with that audience.” Fleeque
UX writing is included again as one of the top UX trends 2021, we will see that it will be given even more priority ..
Copywriting and visuals are key to enhancing your user’s digital experience.
Today it is observed that many companies have changed the style of communication when it comes to content in applications and websites. Making it less formal by trying to keep a dialogue as close to reality as possible, which makes users feel comfortable.
We have to understand UX writing as a part of the content strategy in companies. Creating a consistent voice and brand language not just for your users.
UX writing has become a new profession for UX designers.
Because of the popularity of dark mode as a user preference, even more designers are reverting to deep, dark color palettes for overall website and user interface designs.
Remember that dark mode isn’t just a reversal of the color palette, it should be an intentional combination of deeper, darker colors that create the same visual feel as light mode and maintain readability and functionality.
3D has evolved a lot and present highly polished illustrations that impress the user. The 3D element on mobile devices or websites beautifies the overall look and experience of it. Although, the main requirement to make a meaningful 3D element is the high performance of the website or mobile application.
The difference from previous years is that the 3D illustrations are more minimalist, as if they were inspired by the simplicity of flat design.
Neumorphism (minimalist realism)
The style is a successor to skeuomophism, a design approach that incorporates representations of familiar and outdated materials in current designs, had its heyday in applications in the early 2010s.
This trend was largely replaced by flat design, which simplified icons and colors in a less realistic but more uniform and easily identifiable way.