With a hard use of smaller devices, such as tablets and smartphones, it’s become essential to make sure your design can be seen. And one of the ways is going bold. Designers change colors quite often based on trends and time periods, this is definitely the decade of vibrant colors when it comes to web & mobile app design.
Pantone’s Spring 2016 Color palette falls right in line with this trend. Don’t forget that fashion, art, interior design and web or app design are interconnected. Moreover, fashion has a big influence on digital design.
Designers who use vibrant, bold colors come up with unexpected color combinations, getting inspired by urban architecture, travel, nature and art.
Artists, who are known for bold color usage played an influential role in 2016 design trend, for example: Matisse, Picasso and Frank Stella, Esther Stewart and Sam Falls.
Vivid brights represent excitement and optimism. Red, orange, pink, bright green, blue and purple have become the key colors of web and mobile app design projects in many industries.
The result is a beautiful rainbow of bright, energetic and fun colors that, when used well, provides emotional direction for the design and visually emphasizes on key content and CTA buttons. Brighter ones have higher conversion rates.
These fearless color palettes are not for everyone, but the trend is versatile enough where designers can chose how they want to use vibrant colors, for example full page design with a magenta background or kelly green lettering on a black and white background.
When combined with bold typography, bright, vibrant colors create a cool visual for websites that do not have many images or illustrations. It makes websites and mobile apps alive. Just two simple elements can create a powerful and memorable design.
One of the most popular ways to use vibrant colors is monotone color palette; using a single color with a mixture of tints and tones to create a unified and creative, visual design.
Also, it became very popular to use bright, vibrant colors over images and video backgrounds.
In 2016 bright colors lost their stigma of silliness and are started to be accepted as professional.
What started as a trend for only crazy and creative sites like artist portfolios, today bright colors are being implemented in more mainstream and traditional industries like news, weather sites, corporate sites, etc.
6 Vibrant colors & bold web designs for your inspiration
Using bright, bold colors can often be risky, as the colors can create an overwhelming effect. So it has to be done with care.
There are so many examples of designers who have brilliantly used bold & vibrant colors in their mobile app and web design projects to make the page or page elements really pop and create a wow effect.
Even in some cases when designers prefer to have more minimal design, they still use bold color to create a memorable, fantastic look in a very simple way.
Here, we collected very cool sites where the designers found a nice balance using bold and vibrant colors. From headers to backgrounds to calls to action and beyond, these bold and beautiful uses of color in web design will inspire you to find your way to use this powerful element in your next mobile app or web design project: