All indicators suggest that ecommerce will really grow over the next two years. To create an online store there’s a huge number of very well finished frameworks that can help us reduce time-to-market and put energy into our commercial department, and social media marketing rather than the development of the ecommerce itself.
The type of ecommerce (marketplace, retail, reseller, with or without warehouse, flash sales, services, travel, courses …) will depend largely choosing the appropriate framework, as well as sales volume we expect, etc…
Let’s have an overview on the available solutions:
PRESTASHOP
PrestaShop, the opensource leader
PrestaShop includes an out-of-the-box theme so you can welcome customers the moment you set up. Easily customize the PrestaShop theme by changing fonts and colors with the tool Live Configurator.
MAGENTO
Magento, the scalable online store.
Magento is available as open source, in case you what to explore the solution first or as Magento Enterprise Edition for large businesses.
It has the enterprise-class features and the flexibility you need to create an eCommerce solution tailored to your unique needs. And it helps you drive more traffic to your store, convert browsers into buyers, and boost online revenue.
SHOPIFY
Shopify, everything to sell anywhere
Shopify is a powerful ecommerce solution that includes everything you need to create an online store and is a complete ecommerce tool that allows you to set up an online store to sell your goods. It lets you organize your products, customize your storefront, accept credit card payments, track and respond to orders — all with a few clicks of the mouse.
AVANGATE
Avangate, focus on sell services
Avangate was founded in 2006 and it has become a solid presence on the international market for digital commerce. It is the leading Digital Commerce provider that enables the New Services Economy, helping software, SaaS and online services companies sell their products and services via any channel, acquire customers across touchpoints, increase retention, leverage smarter payments, experiment on the fly and optimize their business in order to increase overall revenue.
APTEAN
Aptean, the enterprise resource planning that sells
Aptean knows enterprise resource planning software (ERP systems). Aptean has a solution to meet a broad range of needs for both small and large enterprises.
Each of ERP software applications is built to align with the best practices and core challenges of the manufacturing industry, with each ERP system providing deep functional fit within niche markets across both discrete and process manufacturing environments. Aptean has the solutions, people and processes that will support you in upgrading your current ERP system to address evolving business needs.
BRIDGELINE
Bridgeline, cover all the cell cycle
iAPPS Commerce is Bridgeline’s product. It is a powerful eCommerce solution that helps online business owners maximize their online revenue. The easy-to-use interface is second-to-none and packed with custom features including faceted product catalog management, best-in-class SEO and comprehensive reporting solutions.
The iAPPS Commerce solution allows your company to sell its products or services in a simple, organized and attractive fashion that guarantees increased sales. The eCommerce platform has been designed for both the customer and site administrator, giving them the tools needed to have the best website experience possible.
EMELDI
Emeldi, enterprise portal turned into ecommerce
Emeldi Group offers scalable and flexible e-commerce solutions that meet the needs of large and midsize enterprises in B2C and B2B markets.
Emeldi Commerce® will reduce your lead times to market by greatly reducing your implementation/customization times allowing your organization to rapidly expand into new product lines and market segments.
With tools and software components to better understand and manage its customer-base, optimize sales strategies, promotions & campaigns, and drive value propositions to the market with increased agility and control.
SITECORE
Sitecore, perfect web content management for your products
Customer experiences can be optimised based on visitor’s online behaviour, preferences and browsing devices, resulting in a tailored online experience that gives marketers a 360 degree view of visitor behaviour.
This is a powerful B2B solution with the capacity of delivering personalised shopping interactions across every channel based on browsing history, cart content, order history and profile attributes. Sitecore Commerce can store centralised product data that can be used across a variety of digital experiences, improving the time it takes to get products to the market. Advanced, structured and fast search capabilities provides customers with the information they need, when they need it.
EPISERVER
EPIserver, prepared for multichannel
Meet a multichannel, mobile-first e-commerce platform, that nurtures and engages visitors throughout the entire customer journey. Not just at the point of purchase.
INFOR
Infor, consolidated ERP to sell to your industry
Get access to information anytime, anywhere to improve decision making and speed response times.
Easily adapt to new manufacturing methods, changing customer requirements, and evolving business strategies.
Get new products to market more quickly and profitably.
Optimize inventory and production resources to increase efficiency.
Improve quality and customer satisfaction.
INSITESOFT
Insitesoft, enterprise commerce
InsiteCommerce is built to support the enterprise-level needs of manufacturers, distributors and retailers offering industry-specific B2B workflows and rules management and delivering superior customer experience on a desktop, tablet or any mobile device.
SANA
Sana, the future of B2B commerce
Knowing your customers means you can service them better. With a B2B e-commerce platform, you are able to sell outside office hours and still offer customer specific assortments and prices. These features optimize your efficiency, improve your internal processes and reduce costs.
Their e-commerce solution helps wholesalers and distributors mastering the transformation of their business.
VTEX
Vtex, omnichannel ecommerce as a service
The concept of Omni-Channel defines the future of national and international retail market, in which all channels of a brand (web, retail stores, mobile phones and others) are integrated to meet the consumer where it is.
By creating a new concept, also born a new consumer who uses multiple channels for their purchases, varying according to what is most convenient and fast for him: it is the consumer multichannel and cross-channel.
WORDPRESS
WordPress, transform the popular CMS into a powerful ecommerce
WordPress, transforms the popular CMS on a full-blown ecommerce
WordPress is a powerful CMS platform and the joy of the bloggers. Yes … to turn wordpress into a ecommerce is really easy and is only a matter of installing the appropriate plugins.
The plugin I very liked most is Marketify, has a lovely front-page and is very easy to install and take full advantage. I did a proof of concept to sell agile-offshoring services in case you want to see it in action.
CONCLUSION
We have available a sufficient number of options as to find out what will be better for our business or project. Factors to consider for an optimal choice ranging from the size of the stock of goods to the sales model (real store, marketplace, flash sales, travel, services, etc …).
My recommendation is to have a clear roadmap, know what we want and just after launch an MVP with the solution that we think is best suited to our needs.
Remember … better a snap election if it is reversible than a perfect choice.