EAE Business School logo

Responsive online redesign

BACKGROUND

Leader in the training industry for executives, EAE Business School wanted to renew its online presence while maintaining its values ​​of quality and prestigious teaching.

THE BRIEF

EAE Business School wanted a trendy web that adapts to all devices with an easy and intuitive design aimed to maximize the number of requests for information reaching the sales channel.

The process

EAE Business School design project

1. NAVIGATION STRUCTURE ANALYSIS

EAE Business School design project

2. RESEARCH

EAE Business School web design

3. ONLINE BRANDING GUIDELINES

EAE Business School web design

4. WIREFRAMING AND PROTOTYPING

EAE Business School web design

5. DESKTOP AND MOBILE FINAL DESIGNS

1. NAVIGATION STRUCTURE ANALYSIS

The first step was to test the navigability of the current web. Our research process indicated that some texts of navigation were not descriptive enough, which made us change it for terms that were more attractive for the user.

2. RESEARCH

The research focused on three fundamental pillars based on data and feedback: SEO report, behavioral analysis and user testing.

26%

MAIN TRAFFIC SOURCE:PAID

44%

MOBILE VISITS

1,57%

LEAD THROUGH RATE

100%

TASK ACCOMPLISHMENT

83%

FORM FINDABILITY

01:20 min

TASK AVERAGE TIME

3. ONLINE BRANDING GUIDELINES

We wanted to emphasize the prestige of EAE Business School. We did that by using an editorial typography style for headlines, titles and emphasized elements and we combined it with another typography that is easier to read.

EAE Business School web design
EAE Business School web design

4. WIREFRAMING AND PROTOTYPING

Our goal was to overcome the identified problems, keep what works well and promote the access to the trainings offered at all times and that by reaching it through testimonials and through lists.

EAE Business School web design

5. FINAL DESIGNS DESKTOP AND MOBILE

We iterated over wireframes up to 3 times and applied the design line as the final touch.

EAE Business School web design
EAE Business School project
EAE Business School web design