Apiumtech Vietnam attended Location Based Advertising event which was held by Mobile Marketing Association at Grand Hotel Saigon, Vietnam. This event was organized for companies, that are following trends of digital marketing and want to reach clients in the most efficient way.
Companies, that want to foster industry and organizational growth through the adoption of mobile marketing practices and the reduction of market friction came to this event to share their ideas and technologies. The idea is to make it easier and more practical to buy, sell, create, and protect the mobile experience throughout the path-to-purchase globally.
OBJECTIVES OF THE EVENT
- Share location-based marketing industry trends
- Generate collaboration and networking opportunities
- Promote the effective use of location-based marketing solutions
- Increase public acceptance of location-based marketing solutions
Nowadays, technology is changing the world, our behaviour, communication and decision-making process. People got tired of traditional advertising, we don’t see ads anymore, we just ignore them.
What makes people engage with the brand is personalized location based communication.
Now the success secret formula is: right people, right message, right time and right location.
Currently, according to this event, these are the most efficient technologies for location based advertising.
DIGITAL MARKETING – LOCATION BASED
IP – BASED TARGETING
Approach: Convert user IP address (via browser) to latitude & longitude coordinates
Targeting options: Urban or Rural areas. It can reach to users with location within 50 km from centers of top 06 cities (in Vietnam).
WIFI NETWORK AGGREGATOR
According to Cisco the amount of global data traffic from smartphones, tablets and other wireless devices will be increased 18-fold from 2011 to 2016.
Now, it’s totally clear that Wi-Fi has become a must-have for handling this coming data tsunami.
Nowadays software solutions create the bridging of different hubs and networks to allow mobile service providers to provide a wide range of Wi-Fi access. Meanwhile, new software allows end-user mobile devices to easily detect Wi-Fi zones and automatically connect.
PROXIMITY MESSAGING VIA MOBILE APP
With beacons/ ibeacon’s companies can push personalized messages to customers in proximate areas, it is much easier to provide information about various products, while clients are close to them, it is much more engaging and interesting. This allows customers to quickly make decisions and help them to browse through the items.
For example:
- Beacons in the airport security checkpoint might trigger an airline app to display a boarding pass.
- A beacon which is next to the painting in a museum might signal the museum’s app to show information about the artist.
- Retail-store beacons can help users locate products or indicate on-sale items.
ibeacons/ Beacons are growing outstandingly because they can provide personalized user experience. They’re simple to deploy and are compatible with most mobile operating systems (i.e., Apple, Android, Microsoft)
This gave us a confidence, that we are going in the right direction, by introducing new services:
PUSH NOTIFICATIONS AND GEOFENCING
After analysing hotspots in digital marketing and market trends, we came to the conclusion, that developing an outstanding app is not enough, brands need to fight to be in the top used apps by their users. Consumers love brands, but they are missing relevant and engaging communication. Building strong relationships with consumers through their mobile apps is critical.
Therefor to fulfil this gap, we came up with our own platforms, which give a possibility to do advanced segmentation: Deeplinking, Version of the app, Location, Loyalty, Inactive since, Operating system, countries etc
Push Notifications Spark exceptional experiences, drive app engagement, increase customer’s loyalty and lifetime value.
Mobile is the closest you can get to the consumer. There is no other device that is as personal, as pervasive, and provides the opportunity for proximity. As marketers seek to understand and leverage a consumer’s path to purchase, mobile devices have the potential to be a tremendous enabler.
Location-based targeting makes mobile a radically new opportunity to deeply engage your audience with greater context and relevance than any other medium: CRM, possibility to reach a client 24/7, alerting customers of last minute deals, reaches customers when and where they’re most receptive, real time promotions, mobile is there at a point of inspiration, inform consumers of any new app updates or features, notifications are instantly seen and help to put your app in front of your users at the right time, and in the right place to drive usage and brand engagement.)
What is more, measuring business impact is critical. We provide the reports and insights needed to optimize mobile marketing strategy.
Detailed engagement reports and audience trends help to evaluate the performance of each mobile messaging campaign. Building detailed user profiles that combine in-app behavior, user preferences, location history and device information enable highly targeted mobile engagement. Mobile apps create a lot of information about users’ interests. Each time a user views a screen in the app or responds to a mobile campaign, they are giving a sense of what matters to them.
We provide detailed analysis of individual push notification to understand how effective the content was and the audience’s engagement with it. We give detailed message response reports, breaking performance down by platform, so it can be seen how messages fare on different channels.We analyze the impact of ongoing push activity in driving app opens and time spent in-app by the mobile audience. Insights about how push notifications drive app opens over time, even hours after the original push was sent, to understand the lasting influence of a push over time.
As for the beacons, nowadays a lot of retail companies invest in it and in order to fully satisfy our clients, we decided to collaborate with one of the best beacons companies and provide this service as well.
Very soon you we will launch a new Apiumtech web, where you will see a detailed description of our new digital marketing services.
It is highly important to move forward and continuously evolve, let’s move to the next level together!
