This year e-show in Madrid took place in IFEMA – main exhibition and congress center in Madrid. The event was held for 2 days: 30th of September and 1st of October and of course Apiumtech couldn’t miss it.
WHAT IS THE EVENT ABOUT
e-show is the largest trade show for companies, which work or interested in digital sector.
In this event people share their knowledge, their success stories and key market finding regarding e-commerce and digital marketing.
In this event the main topics are about how digital technology is changing the advertising campaigns and customer shopping journey. What are the new opportunities and what top innovations are there in the world.
Eshow combines exhibition area and presentation sessions where key discussions are about Digital marketing services and IOT, Web Solutions and Content Management, payment systems and online stores, Websites and email marketing, Server and Cloud Monitoring, Technology and Ecommerce services, Online Marketing and social media and finally Cloud Computing.
The e-show is held in different cities: Barcelona, Madrid, São Paulo, México D.F., Lima, Lisboa, Bogotá, Donostia, Valencia and Sevilla.
A lot of companies from different industries fight for the e-awards, for example this year our partner – seocom was a finalist, fighting with the leading SEO companies to be nominated as the best traffic acquisition agency.
In eShow Madrid 2015 , the 22nd edition latest creative and effective solutions in the online world were shown and discussed.
eShow is considered to be the main meeting point for professionals, where you can find the latest national and international trends plus a full program of conferences, discussion forums and networking opportunities.
The e-commerce industry in the world records billions of euros annually. In the past year, the market for global e-commerce experienced a growth of 22.9%.
Spain ranks first among the top 20 countries with the greatest influence on e-commerce . There were more than 11,000 attendees.
VISITOR PROFILE
General Managers, CEOs, founders, managers, marketing directors, Directoesr IT, Business Development Managers, Ssocial Media Managers, CIOs, Media & Digital Managers, Managing Directors, Marketing Managers Online, eCommerce managers, CMOs, SEO Managers, Communication, Business Intelligence Managers, CPOs, Retail Managers, Presidents, Vice Presidents, Consultants, CRM Managers, Brand Managers, Investors, among others.
WHY TO ATTEND IT
Participating in eShow means being part of the leading trade fair where professionals can find everything you need to succeed in their business online, and also reach a wide international presence through its circuit of fairs and events .
- Branding. Builds and strengthens the brand in the most efficient way, taking part in a unique event where the biggest companies on the international scene are.
- Business. 80% of visitors have the decision power. eShow makes interaction between B2C and B2B easy and interactive.
- Networking. Excellent way to exchanged views and ideas and meet potential partners. eShow offers networking sessions, where people could share their business drinking cup of coffee.
- Feedback. Be among the first ones to meet the current and future trends and check the degree of satisfaction of current or potential customers.
International visitor. Major European e- commerce related companies attends the event all over the world.
There were more than 150 presentations and discussion forums about success stories and new business models.
More than 200 speakers gave their presentations, for example: Gooogle, Wuaki.TV, Accenture, Mango, Rakuten, Seocom, L’Oreal, Visa, Yahoo, Spotify, Marks & Spencer, MTV, Showroomprive, Paypal, Ganso, Creative Territory , TripAdvisor, Apalabrados, Paypal, eDreams, Mango, Groupon, MediaMarkt, eBookers, Mail, Telephone, Sonar, Airbnb, We, Adolfo Dominguez, edreams and many others.
KEY LEARNINGS
In 2017 it is expected that CMOs will invest more in Technology than the CIOs
This year number of m-commerce app downloadings increased more than 170% comparing to the last year
Smartphones dominate the m-commerce
In TIC, emphasis should be put on information and communication rather than technology
The customer journey has changed a lot : instead of following the process of shop->problem>solution->product, now customers follow another purchasing process: problem -> solution -> product -> shop
Next eShow that we are going to attend will be in Barcelona 16th and 17th of March and we have already started our stand preparation. Hope to see you there! Follow our blog and stay updated!
